Focusing on St Martin's Square in Leicester, I approached this rebranding project with two distinct concepts. The first emphasised maximalist illustration, showcasing the city's diversity and activities.
I also experimented with 3D in Illustrator, creating miniature character heads for loyalty card stickers.
The second concept took a more elegant route , focusing primarily on black and white elements, with strategic use of pink as an accent colour.
I applied the identical loyalty card scheme as mentioned earlier, adjusting the card and sticker designs to harmonise with the new theme.
I also made brand guidelines for each concept's colour scheme, logo, and typography.
